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INTRODUCING SEOUL

A city of rich history, with its feet firmly in the future, Seoul is an explosive fusion of tradition and technology. A bustling metropolis, skyscrapers and cutting-edge architecture conceal ancient temples and dramatic palaces. Explore vibrant streets and sultry bars. Sample street sellers’ delicacies and award-winning cuisine – all before the bright lights of the karaoke bars draw you in until dawn.

A 24-hour city where centuries of tradition meet K-Pop culture in an energetic, hedonistic concoction.

Things to do

FOOD & DRINK

Seoul is a feast for the senses. Go from the fragrant market stalls of Myeong-dong to the restaurant scene of Itaewon on a journey of gastronomic discovery. Try the simple yet incredible Chi-Mc – South Korea’s answer to southern fried chicken – or go in for the full Korean barbeque experience. No night is complete without a shot or two of Soju, the nation’s favourite drink.


DAY TRIPS

Escape the city for a day and explore the region’s past with a trip to the Demilitarized Zone (DMZ). Cutting a 4km-wide path across the Korean peninsula, a visit to this infamous buffer zone is a fascinating and poignant experience. See the infiltration tunnels and gaze across this haunting no man’s land from the Dora Observatory. Less than 50km north of Seoul, the DMZ is another world entirely.

SHOPPING

Fashion-forward Seoul is a mecca for the style-savvy. Pick up a bargain in Dongdaemum, or head to the luxury-lined streets of Gangnam for designer boutiques and high-end department stores. For the seriously devoted, there’s even a 24-hour market in Namdaemun. Dating back to 1414, it’s the perfect place to experience everything the city has to offer.

Slow down in Bukchon Hanok, a 600-year-old village in the midst of the city. Wander in the shade of sloping roofs and peek through ancient wooden doors. Or duck into a traditional teahouse for an authentic Korean experience.

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