Grand Hotel Principe di Piemonte

Viareggio, Italy

Prestigious Art Deco hotel in the heart of Viareggio, just 12 miles from Pisa

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At a glance

106 rooms

A 1920’s architectural masterpiece in the coastal resort of Viareggio. Behind its impressive façade, Grand Hotel Principe di Piemonte has five floors of themed accommodation with a Michelin-starred restaurant, two bars and a stunning panoramic rooftop bar beside a heated outdoor pool.


Viareggio, Italy. Close to the beach and promenade, Lungomare di Viareggio, which is lined with boutiques, trendy cafés and restaurants. 25 kms from Pisa Galileo Galilei Airport.


Things to enjoy

Wellness centre with sauna, massage and aesthetic treatments, Jacuzzi, waterfall, rooftop pool.

In detail

Each one of the five floors has rooms in contrasting décor from International which is styled on 18th-century Paris, to Art Deco, Colonial with Indian Influences, Empire and Modern. All the rooms at Grand Hotel Principe di Piemonte have views over the Apuan Alps or the Tyrrhenian Sea and beautiful marble bathrooms.

Enjoy gourmet cuisine at Il Piccolo Principe, inside or on the sea-view veranda. Visit the Grand Hotel Principe di Piemonte’s wellness centre, an oasis of aromas, colours and music, and indulge in a moisturizing honey massage. Then enjoy a glass of wine in the warm and cosy ambiance of the wine cellar bar.


In line with our commitment to offer our guests both choice and diversity, Small Luxury Hotels of the World properties offer a range of room categories for you to choose from.

Grand Hotel Principe di Piemonte

Classic Hill View

The classic hill view rooms overlook the inner side of the building and those located on the higher floors enjoy a picturesque view of the Apuane Alps. The classic hill view rooms have a minimum area of 16 sqm (172 sqft). 1 queen bed or 2 singles, complemented by the Privilege Beautyrest Simmons mattress. Your overnight stay is completed by four pillows (2 feathers and 2 hypoallergenic).

Superior Side Sea View

The Superior Side Sea View rooms, minimum area of 22 sqm (236 sqft), overlook Puccini Square, one of the most beautiful square of the town, to enjoy a picturesque view of the sea thanks to their panoramic location. 2 twin beds that can be joined together into a queen size double bed, complemented by the Privilege Beauty Simmons mattress. Located on the 4th floor, are decorated in Empire Style.

Superior Front Sea View

The Superior Front Sea View bedrooms with balcony, located on 1st, 2nd and 3rd floor, 22 sqm (236 sqft) with 1 queen bed or 2 twins, hardwood floors and bathrooms in fine marble, overlook the famous Viareggio promenade. They enjoy a picturesque view of the sea thanks to the spacious balcony with table and chairs. Stay is completed by Privilege Beauty Simmons mattresses and 4 pillows.

Family Room

The Family rooms are made of two connecting superior front sea view rooms for a total area of 44 sqm (474 sqft), can accommodate up to 4 people in queen or single beds. They overlook the amazing Viareggio promenade and enjoy a picturesque view of the sea thanks to their panoramic location. Parquet floors, bathrooms in marble and Privilege Beauty rest Simmons mattresses with 4 pillows.

Junior Suite Sea View

The Junior Suite front sea view with balcony, 65 sqm (700 sqft), hardwood floor, bathroom in fine marble, and walk in closet, enjoys a picturesque and fantastic view of the sea thanks to 3 large French windows, its large balcony with table and chairs and its location on the third floor of the hotel in colonial style décor. Queen size canopy bed with Privilege Beauty Simmons mattress and 4 pillows.

One Bedroom Suite Side Sea View

One bedroom side sea view suite, big and comfortable room composed of one double room and separate living room for a total area of 42 sqm. (452 sqft), overlooking Puccini Sq. with a picturesque view of the sea thanks to its panoramic location on the 4th floor in Empire Style décor. Hardwood floors, bathroom in fine marble and queen size bed with Privilege Beauty Simmons mattress and 4 pillows.

One bedroom front sea view suite

One bedroom front sea view suite, large and comfortable in Empire style décor with a double room and separated living area (total 42 sqm - 452 sqft), 2 French windows with a picturesque view of the sea and the promenade, thanks to its panoramic location on the 4th floor. Hardwood floors, bathroom in fine marble and queen or king size bed with Privilege Beauty Simmons mattress and 4 pillows.


Grand Hotel Principe di Piemonte has 106 rooms, 21 Superior Rooms and five Deluxe Rooms. The hotel's public areas are spacious, cool and comfortable, all furnished in a Liberty style, beautifully expressed in the living room, library, bars and the canopied veranda. There are two fine restaurants serving the intense flavours of the region and a superb Wellness Centre to refresh and indulge. Each of the five storeys is themed around a design period; the rooms themselves being the epitome of Grand Hotel opulence and luxury. Crowning it all is a rooftop swimming pool overlooking the glories of the promenade and the sapphire sea.

Directory of services

  • Anti allergy amenities inroom
  • Car Parking ( at cost )
  • Complimentary newspaper
  • Concierge
  • Daily maid service
  • Daily newspaper
  • Disabled Access
  • Disabled Rooms
  • Doctor on call
  • Dogs accepted
  • Foreign currency exchange
  • Guests relation services
  • High speed Internet in public areas
  • High speed Internet in guest rooms
  • Interconnecting rooms
  • Laundry service
  • Luggage services
  • Multilingual staff
  • Nanny service
  • Porters
  • Room service - restricted hours
  • Sommelier
  • Valet Parking
  • Wake up calls
  • WI-FI in public areas
  • WI-FI in guest rooms

On-site facilities

  • Garage
  • Gym/studio (unsupervised)
  • Jacuzzi
  • Luggage storeroom
  • Pets accepted
  • Sauna
  • Spa (unsupervised)
  • Wine Cellar

Family facilities

  • Baby sitting
  • Cots
  • Family rooms
  • Interconnecting rooms
  • Children's Meals
  • Pool
  • Sofa beds

Languages spoken

  • English
  • German
  • French
  • Italian
  • Russian


Piccolo Principe - This Michelin Star Gourmet Restaurant serves a distinguished selection of traditional fresh fish dishes along with innovative cuisine on its 5th floor location.

Piccolo Principe

The "Piccolo Principe" Michelin Star gourmet restaurant on the 5th floor serves a distinguished selection of traditional fresh fish and meat dishes along with innovative cuisine. An extensive wine list completes the offer.

Restaurant details
Type: Italian Gourmet
Dress Code: n/a
Opening Hours: 12:30 to 14:00 & 19:30 to 22:30
Smoking: No (Non-Smoking)
Awards: Michelin


"Regina" is a traditional Tuscan Restaurant located at the ground floor of the hotel, where you can taste all the best recipes of the old Tuscan culinary tradition.

Restaurant details
Type: Tuscan Restaurant
Dress Code: Smart Casual
Opening Hours: Open for Lunch and Dinner
Smoking: No (Non-Smoking)


Chocolate massage/Honey pampering/Four hands massage/Moroccan rassoul body wrap/Lymph drainage/Green coffee wrap/Desert heat pack/Exfoliation with seaweed/Anti age decollete mask/Electro stimulation/Manicure/Pedicure

Full spa attended facilities


Spa Treatments
  • Herbal wrap
  • Kneipp Bath

Meetings and Business

Audio visual equipment. Fax/Photocopier available at the reception. Hospitality desk

Getting there

Hotel Address

Grand Hotel Principe di Piemonte
Piazza Puccini 1
55049 Viareggio
Tuscany. Italy Viareggio55049Italy


Local/International Airport: Pisa "Galileo Galilei / Taxi Euro 70. Train station: Pisa Airport (arrival Viareggio train station). Bus or Coach; yes. Car rental: yes. Motorway: A12. Shuttle bus available: on request. Pick up service: on request


Nearest international airport: n/a (Less than 1 Km.)
Nearest local airport: n/a (Less than 1 Km.)


Viareggio is located on the Tuscany coast, 80 km (49 miles) away from Florence and 20 km (12 miles) from Pisa and Lucca. It is easy to reach by all transportation means.. From North Of Italy-Europe - Coming from Highway A1,direction Rome, take Highway Firenze Mare A11 in Florence, direction Lucca- Pisa. After Lucca , follow the sign Viareggio and drive for 18 km more. Then exit in Viareggio.. From Genoa - Highway A12, Exit in Viareggio.. From Rome and South of Italy - Coming from Highway A1 Rome-Florence, take A11 Firenze Mare in Florence, direction Lucca- Pisa North. After Lucca, follow the sign for Viareggio where you will arrive after 18 km.. To reach the Grand Hotel Principe di Piemonte from the highway - Take the exit Viareggio, Marco Polo area and afterwards follow the sign Mare. The Grand Hotel Principe di Piemonte is located on the Promenade in front of the beach and in front of the Congress Centre “Principe di Piemonte”.

Near Grand Hotel Principe di Piemonte

Cycling, golf, tennis, horse riding, fishing, water sports, Florence, Pisa with the Leaning Tower, Lucca, Le Cinque Terre, Massa, Portovenere, shipyard district, Viareggio Carnival (February - March), Torre del Lago (Giacomo Puccini’s House), bronze foundries, marble studios, art galleries.


  • Florence
  • Le Cinque Terre - Portovenere
  • Lucca
  • Pisa
  • Shipyard district
  • The Leaning Tower of Pisa
  • Torre del Lago - Giacomo Puccini House
  • Viareggio Carnival (February - March)
  • Viareggio sea front and promenade

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