Small Luxury Hotels of the World Is Voted #1 Luxury Hotel Brand For The Third Consecutive
Year by The Luxury Institute
May 2009 ¯ Small Luxury Hotels of the World™ (SLH) has for the third consecutive
year been awarded top honours in the New York-based Luxury Institute's annual Luxury
Brand Status Index (LBSI) survey, when it was voted number one luxury hotel brand
by wealthy consumers. Small Luxury Hotels of the World beat 21 other luxury hotel
brands, including Ritz Carlton and Peninsula, to achieve the top spot in the survey.
“We are absolutely delighted to have been voted number one luxury hotel brand for
the third year in a row, especially amongst such a strong line-up. This is a clear
demonstration of the consistency of the individual hotels within SLH and their commitment
to deliver the best of the best,”’ commented Paul Kerr, Chief Executive Officer
of Small Luxury Hotels of the World.
The annual Luxury Brand Status Index surveyed high net worth individuals and asked
them to rate luxury brands by four components, which included offering consistently
superior quality, evoking a sense of uniqueness and exclusivity, being used by people
who are ‘admired and respected’ and making the customer ‘feel special’. SLH surpassed
its competition in all categories. In particular, SLH was ranked well ahead of all
other contenders in terms of the willingness of wealthy consumers to recommend the
brand to someone they care about.
The LBSI is the only measure available of the value and equity of leading luxury
brands to wealthy Americans, based on statistically meaningful data collected from
wealthy consumers themselves.
Key Findings of the Luxury Brand Status Index Survey Include:
- SLH was ranked 1st out of 22 luxury brands with an overall score of 8.54
out of 10
- SLH was the top ranking brand for all of the components of the LBSI measuring quality,
exclusivity, social status and self enhancement
- SLH received the highest score of 8.81 (against a benchmark of 7.87) for providing
consistently superior quality
- SLH received the highest score of 8.65 (against
a benchmark of 7.39) for being unique and exclusive
- SLH received the highest score of 8.09 (against a benchmark of 7.38) for being used
by people who are ‘admired and respected’
- SLH received the highest score of 8.63 (against a benchmark of 7.86) for making
the customer ‘feel special’
- SLH received the highest score, with 93 percent (against a benchmark of 74 percent)
of those polled, and familiar with the SLH brand, stating that they would be willing
to recommend the brand to someone you care about
The overall findings were based on responses from a sample size of over 1,500 affluent
consumers with an average household income of nearly $350,000 and a net worth of
$3.2 million; average age was 51 with a fairly even split between men and women.
Those who were in favour of Small Luxury Hotels of the World surpassed these figures,
with their average household income holding steady at $425,000 and a net worth averaging
more than $4 million.
Other brands included in the survey were: Club Med, Conrad Hotels & Resorts, Fairmont,
Four Seasons, InterContinental, JW Marriott, Le Meridien, Leading Hotels of the
World, Loews, Mandarin Oriental, Orient Express, Park Hyatt, Peninsula, Regent,
Ritz-Carlton, RockResorts, Rosewood, Sofitel, St. Regis, W Hotels and Waldorf Astoria.
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About Small Luxury Hotels of the World
The Small Luxury Hotels of the World™ (SLH) brand is an unrivalled portfolio of
some of the world’s finest small independent hotels. Comprising over 500 hotels
in more than 70 countries, the diversity of the individual hotels, and the experiences
that they offer, is exceptional. From cutting-edge design hotels to palatial 17th
century mansions, city centre sanctuaries to remote private islands, historic country
houses to idyllic resorts, Small Luxury Hotels of the World offers only the very
best. Reservations can be made at any Small Luxury Hotels of the World property
by calling the UK toll-free number 00-800-525-48000 or via www.slh.com. Travel agents
need only remember the GDS code LX for LuXury.
Media Contact
Anna Rajah
Direct or Corporate Communications
Small Luxury Hotels of the World
Email: anna.rajah@slh.com
Tel: +44 (0) 1732 224 618