Cocooned in the gentle curves of the Ligurian coastline lies enchanting Alassio. Sun-bleached houses hug the hillside, their ice-cream-colours bright against lush vegetation. From the wide swathe of the shoreline to the cobbled streets of the old town, Alassio bubbles with life. Stroll along the promenade or pause on the pier to take in the sea air and intoxicating views. As dusk falls, sit down in a local trattoria for a true taste of the region. 

A laid-back slice of Italian life in this rediscovered Riviera resort.

Things to do


The delis in Alassio overflow with fresh pastries and pasta, fragrant olives and oil. Savour a simple panino on the beach for lunch, leaving room for seafood feasts and farinata, the local chickpea-flour pizza. Gelaterias jostle with bakeries, their windows full of sumptuous treats. Try the town’s signature Baci d’Alassio – sweet macaroons sandwiching a chocolate centre.


With 3km of gently sloping sand, Alassio has one of the longest beaches on the Italian Riviera. Time slows, with days spent relaxing in the shade of an umbrella or cooling off in the clear sea. As the sun sinks below the horizon, go barefoot to the shore-side bars for an aperitif before dinner – until your luxury beach retreat beckons.


Colourful fishing boats bob alongside sleek yachts, and elegant speedboats cut white swathes across the blue bay. With its small port and host of water sports, Alassio is your gateway to exploring the coastline. Break the surface with a snorkel, or skip along the waves on a jet ski. From every angle, the water around Alassio is just wonderful.

Escape to the hills behind Alassio to discover the history behind the region’s olive oil, with demonstrations and tasting at a local mill.

Top tip from SLH

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