Hotels as Characterful as You

At SLH, we believe there is a hotel for everyone - from barefoot beach villas and summit-level chalets to nature-immersed retreats with sustainability at their heart. Our hotels are as characterful as you. That's why we searched the world to find the most characterful people to pair with our characterful hotels. Through four casting calls, twelve independently minded travellers were chosen for the trip of a lifetime and became the faces of our campaign. Here’s how it went…

Which hotel is as characterful as you?

Meet our winners & hotels...

"the magic of a boutique hotel is on the plate - intimate, incredible food experiences where every dish feels crafted just for you." 

Joe, Sydney

I love hotels that make me feel I want to go back there again - a second home, somewhere I can feel comfortable.

Yuriko, Tokyo

"For me, travel is the joy of firsts all over again. A reminder that discovery is ageless, and wonder never goes out of style." 

Julia, Sydney

"My ideal hotel is like a wiFe who always welcomes me with the best smile." 

Mariko, Tokyo

"Hotels with a rich history and powerful story to tell always spark interest in me. If they can feel at the heart of a community, yet a world away from the everyday, then all the better." 

Mark, New York

"Whenever I travel, I end up walking for hours on end – really getting under the skin of the destination I’m visiting. Basing myself at a boutique hotel which is within wandering distance of a beautiful view or creative space is top of my list." 

Keysha, New York

"I love hotels where you can learn the history, the journey. Where they hire the community and are actually sustainable." 

Shivam, Manchester

"I love immersing myself in culture. I can't think of anything more splendid than being in a beautiful historical place and getting involved in it all."

Sharon, Essex

"You see hotels in the jungle that look out of this world. I've realised having trees and nature around is so important for me."

Kerry, Northumberland

“I love being outdoors. I wake up, have my breakfast and head out for the day. I love hiking, skiing and enjoying the time I have with my family and friends.”

Joonas, Finland

“I love spaces that allow me to feel connected to the ecosystem I’m in. A place that prioritises sustainability and a circular economy.” 

Beverly, London