A modern design hotel with an old soul in South Kensington

Luxury hotel in London

  • Unique, modern interiors inspired by the collections of London’s famous Victorian museums, including the V&A
  • Late 19th century townhouse close to the exclusive boutiques of South Kensington
  • Relaxed restaurant and chic drawing room serving traditional afternoon teas

The Ampersand Hotel

There’s more than a hint of Victorian whimsy about The Ampersand Hotel – a grand boutique with a few surprises up its sleeve. Filled with vintage curiosities and oozing contemporary elegance, it takes its design cues from London’s most famous museums. The striking lobby is a cool, monochrome space. Drawing rooms feature colourful furnishings and quirky décor, while the majestic, wrought iron staircase leads to luxury bedrooms – referencing the V&A, Royal Albert Hall or Natural History Museum.

You could hark back to the hotel’s heyday and take afternoon tea in one of the drawing rooms. With sweeping windows they’re perfect for people watching in summer, while a log fire burns in colder months. When it’s time for dinner, Apero serves Mediterranean cuisine in the old hotel cellar.

To see the inspiration behind The Ampersand’s eclectic style, you won’t have to travel far. London’s famed museum district is close by. Shoppers will be well served too, with some of the capital’s finest designer boutiques nearby in South Kensington and Knightsbridge. And speak to the hotel reception - they make it their business to be ‘in the know’ and can even help with Hyde Park running routes and horse riding.

  • 111 rooms
  • 1 restaurant
  • 6 floors
  • 2 lifts


The rooms



  • The best experience close to the hotel is: going behind the scenes at the Royal Albert Hall. It’s an iconic setting for taking in an evening performance, but you can also visit during the day for an exclusive guided tour. Time it right and you may even see artists and orchestras in rehearsal. Be sure to visit the V&A too – it inspired much of The Ampersand’s eclectic style.
  • The most unique spot nearby is: Ciné Lumière, where you’ll feel as though you’ve slipped into a classic Parisian cinema. Some screenings come with Q&A sessions, for devotees of Francophile flicks.
  • Our hidden gem is: our old cellar that’s now home to modern-day Mediterranean cooking. Edison lights, metro tiles and leather banquette seating under Victorian arches give Apero an urban, underground feel. If you’re here with friends and family, for a special occasion, the tucked-away Wine Room can become a private dining room.
  • Guests can live like a local by: browsing the boutiques of Brompton Cross, starting at the art deco Michelin building. Here, contemporary designer labels rub shoulders with quaint antique shops and little cafés are perfect for a pit stop.
  • Our favourite local restaurant is: by day, Hummingbird Bakery for its bright colours and bold cake flavours, or Maître Choux with every version of éclair imaginable. For an evening of fine dining – and fresh oysters – it’s difficult to beat trailblazer Claude Bosi’s Bibendum.
  • Our favourite time of year here is: Christmas, when locals and guests lace up their ice-skating boots at one of the magnificent rinks that appear nearby. This is also the time for carols, such as the traditional service at Queen’s Gate or in the grand Italianate setting of the London Oratory.
  • There’s no place in the world like: the ‘Sensational Butterflies’ trail at the Natural History Museum, where wings every colour of the rainbow dart in and out of tropical vines.
  • The most adventurous thing to do near here is: don a cycle helmet and explore London by bike. There are hire stations near The Ampersand for renting two wheels by the hour and green spaces of The Royal Parks are spot on for cycling away from busy roads.
  • The best photo spot nearby is: the Albert Memorial in Kensington Gardens. It’s an intricate monument, so the best way to see it up close and detailed is on the tours that run on the first Sunday of each month.
  • For a breathtaking view, guests should: climb the stairs in the Natural History Museum from the central hall to the second floor, and look back over the balcony at the breathtaking foyer. Exhibits aside, the light streaming through the huge windows onto the impressive architecture is enough to have you reaching for a camera.
  • The ideal night here would be to: begin with small plates in Apero and then carry on with drinks at The Botanist. Balans is another close-by cocktail favourite – even offering an ‘absinthe fountain ritual’ for the adventurous.

Things to enjoy

Key Features

Air conditioning


Fitness centre

Wi-Fi in room

24 hour room service

Pet Friendly

Check in
  • 02:00 PM
Check out
  • 12:00 PM
Hotel Facilities
  • Air conditioning
  • Bar
  • Business centre
  • Disabled facilities
  • Fitness centre
  • Guide dogs permitted
  • Hypoallergenic rooms available
  • Internet access
  • Lift
  • Lounge
  • Meeting room
  • Non-smoking rooms available
  • Restaurant
  • Smoking rooms available
  • Wheelchair accessible lift
  • Wi-Fi
  • Wi-Fi available in rooms
Room Facilities
  • Air conditioning in room
  • Bath
  • Bathrobe
  • Disabled facilities in room
  • Free newspaper
  • Hairdryer
  • Internet access in room
  • Iron & ironing board
  • Minibar
  • Safe
  • Separate toilet
  • Shower
  • Slippers
  • Tea or coffee facilities
  • Telephone
  • Television
  • Wi-Fi in room
  • 24 hour room service
  • Business services
  • Childcare service
  • Concierge
  • Doctor on call
  • Multilingual staff
  • Pet Friendly
  • Room service
  • Safety deposit box
  • Table tennis


These reviews are the real opinions of Club members and we have verified their stay at the hotel.