A modern design hotel with an old soul in South Kensington

Luxury hotel in London

  • Unique, modern interiors inspired by the collections of London’s famous Victorian museums, including the V&A
  • Late 19th century townhouse close to the exclusive boutiques of South Kensington
  • Relaxed restaurant and chic drawing room serving traditional afternoon teas

The Ampersand Hotel

There’s more than a hint of Victorian whimsy about The Ampersand Hotel – a grand boutique with a few surprises up its sleeve. Filled with vintage curiosities and oozing contemporary elegance, it takes its design cues from London’s most famous museums. The striking lobby is a cool, monochrome space. Drawing rooms feature colourful furnishings and quirky décor, while the majestic, wrought iron staircase leads to luxury bedrooms – referencing the V&A, Royal Albert Hall or Natural History Museum.

You could hark back to the hotel’s heyday and take afternoon tea in one of the drawing rooms. With sweeping windows they’re perfect for people watching in summer, while a log fire burns in colder months. When it’s time for dinner, Apero serves Mediterranean cuisine in the old hotel cellar.

To see the inspiration behind The Ampersand’s eclectic style, you won’t have to travel far. London’s famed museum district is close by. Shoppers will be well served too, with some of the capital’s finest designer boutiques nearby in South Kensington and Knightsbridge. And speak to the hotel reception - they make it their business to be ‘in the know’ and can even help with Hyde Park running routes and horse riding.

  • 111 rooms
  • 1 restaurant
  • 6 floors

Photos

The rooms

Location

NEIGHBOURHOOD GUIDE

  • The best experience close to the hotel is: going behind the scenes at the Royal Albert Hall. It’s an iconic setting for taking in an evening performance, but you can also visit during the day for an exclusive guided tour. Time it right and you may even see artists and orchestras in rehearsal. Be sure to visit the V&A too – it inspired much of The Ampersand’s eclectic style.
  • The most unique spot nearby is: Ciné Lumière, where you’ll feel as though you’ve slipped into a classic Parisian cinema. Some screenings come with Q&A sessions, for devotees of Francophile flicks.
  • Our hidden gem is: our old cellar that’s now home to modern-day Mediterranean cooking. Edison lights, metro tiles and leather banquette seating under Victorian arches give Apero an urban, underground feel. If you’re here with friends and family, for a special occasion, the tucked-away Wine Room can become a private dining room.
  • Guests can live like a local by: browsing the boutiques of Brompton Cross, starting at the art deco Michelin building. Here, contemporary designer labels rub shoulders with quaint antique shops and little cafés are perfect for a pit stop.
  • Our favourite local restaurant is: by day, Hummingbird Bakery for its bright colours and bold cake flavours, or Maître Choux with every version of éclair imaginable. For an evening of fine dining – and fresh oysters – it’s difficult to beat trailblazer Claude Bosi’s Bibendum.
  • Our favourite time of year here is: Christmas, when locals and guests lace up their ice-skating boots at one of the magnificent rinks that appear nearby. This is also the time for carols, such as the traditional service at Queen’s Gate or in the grand Italianate setting of the London Oratory.
  • There’s no place in the world like: the ‘Sensational Butterflies’ trail at the Natural History Museum, where wings every colour of the rainbow dart in and out of tropical vines.
  • The most adventurous thing to do near here is: don a cycle helmet and explore London by bike. There are hire stations near The Ampersand for renting two wheels by the hour and green spaces of The Royal Parks are spot on for cycling away from busy roads.
  • The best photo spot nearby is: the Albert Memorial in Kensington Gardens. It’s an intricate monument, so the best way to see it up close and detailed is on the tours that run on the first Sunday of each month.
  • For a breathtaking view, guests should: climb the stairs in the Natural History Museum from the central hall to the second floor, and look back over the balcony at the breathtaking foyer. Exhibits aside, the light streaming through the huge windows onto the impressive architecture is enough to have you reaching for a camera.
  • The ideal night here would be to: begin with small plates in Apero and then carry on with drinks at The Botanist. Balans is another close-by cocktail favourite – even offering an ‘absinthe fountain ritual’ for the adventurous.

Things to enjoy

Key Features

Air conditioning

Lounges/bars

Exercise gym

Wireless internet connection

Pets allowed

24-hour room service

Check in
  • 1400
Check out
  • 1200
Services & Facilities
  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Accessible facilities
  • Air conditioning
  • Audio visual equipment
  • Bell staff/porter
  • Business center
  • Business Center Services
  • Business services
  • Catering services
  • Children welcome
  • Coffee/Tea Maker in room.
  • Concierge desk
  • Conference space
  • Continental breakfast
  • Elevators
  • Exercise gym
  • Fire safety compliant
  • Flip charts
  • Free high speed internet connection
  • Free local calls
  • Full service housekeeping
  • High speed internet access for laptop in public areas
  • High speed internet connection
  • Hotspots
  • Housekeeping - daily
  • Lounges/bars
  • Meeting rooms
  • Newspaper
  • Pets allowed
  • Photocopy center
  • Please contact the hotel for further information.
  • Public address system
  • Restaurant
  • Room service
  • Safe deposit box
  • Security
  • Storage space
  • This is an approximate cost per person. Please contact the hotel for up to date pricing.
  • Wakeup service
  • Wireless internet connection
Room Facilities
  • Air conditioning
  • Balcony/Lanai/Terrace
  • Bathrobe
  • Bathroom amenities
  • Bathroom telephone
  • Bathtub
  • Bathtub/shower combination
  • Cable television
  • Coffee/Tea maker
  • Color television
  • Data port
  • Double beds
  • Free local calls
  • Free newspaper
  • Hairdryer
  • Handicap room
  • High Definition (HD) Flat Panel Televisi
  • Internet access
  • iPod docking station
  • Iron
  • Ironing board
  • King bed
  • Minibar
  • Non-smoking
  • Premium Movie Channels
  • Safe
  • Slippers
  • Smoke detectors
  • Telephone
  • TV
  • Twin bed
  • Wake-up calls
  • Wireless internet connection
Recreation
  • Museum gallery viewing
  • Table tennis

Reviews

These reviews are the real opinions of Club members and we have verified their stay at the hotel.