Price information

Please note reservations will be charged in the hotel’s local currency. Any currency conversion is for guidance only. Any deposits or pre-payments will be deducted from the final reservation invoice in the hotel’s local currency.

The Ampersand Hotel

The Ampersand Hotel

Check In

Sun 29 Mar 2020

Check Out

Mon 30 Mar 2020


Hotel Highlights

  • Unique, modern interiors inspired by the collections of London’s famous Victorian museums, including the V&A
  • Late 19th century townhouse close to the exclusive boutiques of South Kensington
  • Chic drawing room serving award-winning afternoon tea

The Ampersand Hotel - Luxury hotel in London

A modern design hotel with an old soul in South Kensington.

There’s more than a hint of Victorian whimsy about The Ampersand Hotel – a grand boutique with a few surprises up its sleeve. Filled with vintage curiosities and oozing contemporary elegance, it takes its design cues from London’s most famous museums. The striking lobby is a cool, monochrome space. Drawing rooms feature colourful furnishings and quirky décor, while the majestic, wrought iron staircase leads to luxury bedrooms – referencing the V&A, Royal Albert Hall or Natural History Museum.

You could hark back to the hotel’s heyday and take afternoon tea in one of the drawing rooms. With sweeping windows they’re perfect for people watching in summer, while a log fire burns in colder months. When it’s time for dinner, Apero serves Mediterranean cuisine in the old hotel cellar.

To see the inspiration behind The Ampersand’s eclectic style, you won’t have to travel far. London’s famed museum district is close by. Shoppers will be well served too, with some of the capital’s finest designer boutiques nearby in South Kensington and Knightsbridge. And speak to the hotel reception - they make it their business to be ‘in the know’ and can even help with Hyde Park running routes and horse riding.

  • 111 rooms
  • 2 restaurants
  • 6 floors

Don't just take our word for it

The rooms

Single Room

Sleeps: 1 People.

Our Single Rooms are inspired by astronomy. All have double beds with oversized velvet bedheads and walk-in shower.

L'Occitane toiletries. Suitable for 1 or 2 nights stay only. Size: 11-12 square metres

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Small Double Room

Sleeps: 2 People.

Our Small Double Rooms are inspired by astronomy. All have double beds with oversized velvet bedheads, and an ensuite bathroom- most with a walk-in shower or bath and shower combination.

L'Occitane toiletries. These rooms are ideal for single occupancy or 1 or 2 night stays and have limited storage facilities. Size: 12-15 square metres.

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Superior Room

Sleeps: 2 People.

Superior Double Rooms, pitch-perfect interiors inspired by the sounds and the silence of music are more spacious than other Doubles.

They also allow for a more generous workspace. Ensuite bathrooms are standard with either a spacious walk-in shower or a bath/shower combination. Luxury room details include L'Occitane toiletries. Double or twin beds available. Size: 16-20 square metres.

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Deluxe Room

Sleeps: 2 People.

Deluxe Rooms feature furniture to relax in and interiors defined by the flight and fancy of ornithology.

Details might include a chaise longue at the end of the bed or a comfortable armchair. In our bathrooms you will find L'Occitane toiletries, as well as a few rooms with tension-relieving, walk-in showers. Our beds all have oversized velvet bedheads. Size: 20-24 square metres.

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Deluxe Studio

Sleeps: 2 People.

Deluxe Studio, King bed, en-suite with walk in shower and free standing bath or bath and shower combination.

Complimentary L'Occitane toiletries. Spacious open plan room with comfortable lounge area, Ipod dock, Nespresso machines and complimentary tea and coffee in addition to standard amenities. Size: 28-32 square metres.

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Sleeps: 2 People.

One Bedroom Balcony Suite with King bed, en-suite with walk in shower and free standing bath or bath and shower combination.

Separate lounge area, Ipod dock and kitchenette with microwave oven, Nespresso machine and complimentary tea and coffee, L'Occitane toiletries. This room has an extra bed suitable for third person. Size: 30-40 square metres.

From per night



  • The best experience close to the hotel is: going behind the scenes at the Royal Albert Hall. It’s an iconic setting for taking in an evening performance, but you can also visit during the day for an exclusive guided tour. Time it right and you may even see artists and orchestras in rehearsal. Be sure to visit the V&A too – it inspired much of The Ampersand’s eclectic style.
  • The most unique spot nearby is: Ciné Lumière, where you’ll feel as though you’ve slipped into a classic Parisian cinema. Some screenings come with Q&A sessions, for devotees of Francophile flicks.
  • Our hidden gem is: our old cellar that’s now home to modern-day Mediterranean cooking. Edison lights, metro tiles and leather banquette seating under Victorian arches give Apero an urban, underground feel. If you’re here with friends and family, for a special occasion, the tucked-away Wine Room can become a private dining room.
  • Guests can live like a local by: browsing the boutiques of Brompton Cross, starting at the art deco Michelin building. Here, contemporary designer labels rub shoulders with quaint antique shops and little cafés are perfect for a pit stop.
  • Our favourite local restaurant is: by day, Hummingbird Bakery for its bright colours and bold cake flavours, or Maître Choux with every version of éclair imaginable. For an evening of fine dining – and fresh oysters – it’s difficult to beat trailblazer Claude Bosi’s Bibendum.
  • Our favourite time of year here is: Christmas, when locals and guests lace up their ice-skating boots at one of the magnificent rinks that appear nearby. This is also the time for carols, such as the traditional service at Queen’s Gate or in the grand Italianate setting of the London Oratory.
  • There’s no place in the world like: the ‘Sensational Butterflies’ trail at the Natural History Museum, where wings every colour of the rainbow dart in and out of tropical vines.
  • The most adventurous thing to do near here is: don a cycle helmet and explore London by bike. There are hire stations near The Ampersand for renting two wheels by the hour and green spaces of The Royal Parks are spot on for cycling away from busy roads.
  • The best photo spot nearby is: the Albert Memorial in Kensington Gardens. It’s an intricate monument, so the best way to see it up close and detailed is on the tours that run on the first Sunday of each month.
  • For a breathtaking view, guests should: climb the stairs in the Natural History Museum from the central hall to the second floor, and look back over the balcony at the breathtaking foyer. Exhibits aside, the light streaming through the huge windows onto the impressive architecture is enough to have you reaching for a camera.
  • The ideal night here would be to: begin with small plates in Apero and then carry on with drinks at The Botanist. Balans is another close-by cocktail favourite – even offering an ‘absinthe fountain ritual’ for the adventurous.

Key Features

Air conditioning


Exercise gym

Pets allowed

24-hour room service

Check in


Check out


Join and get 10% off exclusive rates. Plus early check-in and late check-outs among other benefits.

  • 24-hour front desk
  • 24-hour room service
  • 24-hour security
  • Accessible facilities
  • Air conditioning
  • Audio visual equipment
  • Bell staff/porter
  • Business Center Services
  • Catering services
  • Children welcome
  • Coffee/Tea Maker in room.
  • Concierge desk
  • Conference space
  • Continental breakfast
  • Elevators
  • Exercise gym
  • Fire safety compliant
  • Flip charts
  • Free high speed internet connection
  • Free local calls
  • Full service housekeeping
  • High speed internet access for laptop in public areas
  • High speed internet connection
  • Hotspots
  • Housekeeping - daily
  • Lounges/bars
  • Meeting rooms
  • Newspaper
  • Pets allowed
  • Photocopy center
  • Please contact the hotel for further information.
  • Public address system
  • Restaurant
  • Room service
  • Safe deposit box
  • Security
  • Storage space
  • This is an approximate cost per person. Please contact the hotel for up to date pricing.
  • Wakeup service
  • Wireless internet connection

  • Air conditioning
  • Balcony/Lanai/Terrace
  • Bathrobe
  • Bathroom amenities
  • Bathroom telephone
  • Bathtub
  • Cable television
  • Coffee/Tea maker
  • Color television
  • Data port
  • Double beds
  • Free local calls
  • Free newspaper
  • Hairdryer
  • Handicap room
  • High Definition (HD) Flat Panel Television
  • High speed internet connection
  • Internet access
  • iPod docking station
  • King bed
  • Minibar
  • Non-smoking
  • Safe
  • Slippers
  • Smoke detectors
  • Telephone
  • TV
  • Twin bed
  • Wake-up calls

Hotel guests and locals alike flock to Apero at The Ampersand. The décor is hip, the atmosphere is buzzing and the cooking is distinctly Mediterranean. Bartenders are also on hand to mix up a signature cocktail or two. If you just can’t wait until dinner, the hotel serves patisserie and light bites in the drawing rooms throughout the day.


Cuisine type: Mediterranean

Meals served: Breakfast, Lunch, Dinner

Apero is among Kensingtons best restaurants with an elegant yet relaxed atmosphere that appeals to both house guests and locals. Our food includes easy-going Mediterranean cooking- while in The Drawing Rooms- our all-day coffee- patisserie and light bite menus can be enjoyed at any hour in a room that is always busy with a convivial neighborhood spirit. Beyond the large windows- which flood the interior in natural light- the bustle of South Kensington passes by.

The Drawing Rooms

Meals served: Lunch

This is where the one-of-a-kind and award-winning Science Afternoon Tea is served with a mix of exciting and curious dishes from jellies served in petri dishes to chocolate spacemen and dinosaur biscuits. There is also a special Kid Sci-Fi Tea for younger scientists offering a special selection of children favourites including mini hot dogs and rocket cheese straws and sweet treats like brioche and jam sandwiches and hot chocolate. Advance bookings are recommended.


These reviews are the real opinions of INVITED members and we have verified their stay at the hotel.