An intriguing history makes it so attractive

Rich with culture and natural beauty, Europe has inspired poets and painters for centuries. You could follow Hemingway’s footsteps through Spain – the land of fiestas and football, laid-back cities and buzzing beach resorts. While a trip to the United Kingdom or France could see you in centuries-old spa towns and tucked-away boutique hotels – or the metropolitan architecture and fashion capitals that tell a different story. Greece blends classical sites with chic island retreats, and the legendary landmarks of Italy are just one side of ‘la bella vita’. 

In Winter, discover quaint European winter markets brimming with gift ideas. Take a horse carriage ride, enjoy ice skating at an iconic landmark or sip steaming mulled wine whilst listening to live jazz music. 



Whether you’re searching for quiet coves or lively nightlife, Europe is blessed with some beautiful beach resorts. With its film-star good looks and exclusive hotels, southern France is the place to see and be seen. The Greek islands are wrapped up in myth and legend – and warm azure seas. While hilltop hideaways and regional restaurants dot Italy’s coastline. When it comes to a day at the seaside, the United Kingdom does classical coastal charm with a contemporary twist.

Art & Culture

Since the days of the ‘Grand Masters’, Europe has been a hub of art and culture. You could tour the frescoes of Florence and grand galleries of Paris, or catch cutting-edge theatre in London and Berlin. Escape to the countryside and you’ll discover the landscapes that inspired them – from the wild moors and fells of the United Kingdom to the waterways and lavender fields of France.


With its renowned slopes and legendary mountains, Europe flies the flag for ski resort luxury. Austria, Switzerland and France feature some of the world’s most famous runs, while Bulgaria is an undiscovered gem. Swap skis for snow boots in Italy and Germany, where hiking trips could take you across lush landscapes. Or seek out the boutique hotels that have designer, outdoor spas. As the sun dips behind snow-capped peaks, warming up in a cosy chalet is utter bliss.